Our Vision, Mission & Values

Our Vision

To awaken our communities to the positive possibilities of life’s next chapters.

Our Mission

To help you live fully, every day.

Our Values

We value each other. From our clients and residents to our coworkers, we take the time to appreciate each person’s story, understand their perspective, and recognize their contribution.
This job isn’t for everybody. We love working with older people. We feel it’s a privilege to have them in our lives, and there’s nothing more important to us than their safety and well-being.
To honour someone’s voice and advocate for their choice, it’s up to every one of us to communicate, collaborate, and support one another. We’re in this together – coworkers, volunteers, physicians and healthcare providers, suppliers, communities, families, clients, and residents.
Holding ourselves to the highest standards of safety and quality is only the beginning. If we see a problem or an opportunity, we own it. If we say we’ll do something, we do it. “Not my job” is not in our vocabulary.
We are always pushing ourselves – to learn, to develop, to find a better way and we strive to help our clients, residents and staff grow, encouraging them to stretch and do more than they might have thought possible.